SafeRacer
SafeRacer
SafeRacer

SafeRacer

As the leading online retailer for racing safety equipment, SafeRacer needed to revamp their website to maintain their prominent position. In addition to being hard to use, their old site was dated and lacked professionalism.  pH7 designed a new UI that not only made the shopping experience much easier,  the designs highlighted the company founder’s passion and connections to racing.